This report cites monthly surveys of up to 4,400 U.S.adults, as well as two surveys conducted in August and December 2021 among roughly 1,000 respondents each in Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, Japan, Mexico, Singapore, Spain and the United Kingdom, as well as two surveys conducted in February and May 2022 among those same countries plus India, Italy, Russia and South Korea.
The interviews were conducted online, and the data was weighted to approximate the respective populations of adults based on gender, educational attainment, race and region. Survey results have an unweighted margin of error of up to plus or minus 3 percentage points. This report also cites data from Morning Consult Brand Intelligence, our proprietary brand tracking platform that conducts daily surveys of consumers in 44 countries. Lastly, this report cites monthly data collected on cryptocurrency and related topics.
Those interviews are conducted online, and the data is weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region. Results from the full survey have a monthly sample size of 4,400 U.S. adults and an unweighted margin of error of plus or minus 1 percentage point.
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