TIME
November 22, 1999 12:00 AM EST
BEER Football season is in high gear, and the brews are flowing–especially in Nevada
Annual U.S. sales in millions of barrels
1993 188.4 1998 193.3 2003 (proj.) 203.9
Per capita consumption in gallons
AVERAGE 22 HIGH: NEVADA 34 LOW: UTAH 13
Sources: Beverage Marketing Corp. and Beer Institute
HOLIDAY BUDGET It’s up 16% this year for the average American
–1999 holiday-spending estimate
Gifts $1,088 (70%)
Entertaining $188 (12%)
Travel $151 (10%)
Cards, gift-wrap and decorations $77 (5%)
Other (3%)
Source: American Express Retail Index
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