Conviva, which delivers real-time measurement of premium streaming video, is digging into the social scene with the acquisition of Delmondo.
Delmondo, founded in 2014, measures video consumption and engagement across Facebook, Instagram, YouTube, Twitter, Snapchat and Twitch. With the acquisition, Conviva will become the first company to offer a solution that brings together census-level streaming TV metrics with audience intelligence from social media platforms, according to CEO Bill Demas.
“Our customers will have a better sense of the consumer journey — and how to close the loop,” Demas said.
About a dozen Delmondo employees have joined Conviva, including founder and CEO Nick Cicero, who is now Conviva’s VP of social intelligence. The former Delmondo crew remains based in New York City.
Related Stories
VIP+Life After 'Deadpool': Summer Movies Resurrection Begs Rethink of Long-Term Box Office Outlook
Emmy-Nominated Comedy Series Contenders Unveil How Exploring Other Genres Strengthened Their Work at Variety TV FYC Fest: The Nominees
Using Delmondo’s data, TV and video publishers can build content, advertising and promotional strategies using normalized consumption and audience intelligence from the largest social platforms, according to Conviva. For example, Delmondo’s analytics can help streaming providers track how video clips on social sites lead to consumers ultimately subscribing to their service.
Popular on Variety
Demas also noted that Delmondo is an official Facebook Media Solutions Partner, which gives it real-time intelligence for Facebook Watch, Facebook Live, Instagram and Instagram Stories.
Conviva and Delmondo have several mutual customers, including Turner, Viacom, WWE, and Fox Sports. “Our customers basically asked for this solution,” Demas said. “They said, ‘Let us better understand consumer intent.'”
Turner VP of emerging media Peter Scott, who has worked with both companies, gave a thumbs-up to the acquisition. “Conviva has been terrific in illuminating operational and audience insight heuristics to empower publishers,” he said in a statement. “Adding Delmondo will expand Conviva’s capabilities across social media giving us a complete fandom story.”
Delmondo’s investors included BRaVe Ventures, a strategic media consulting group co-founded by David Beck and Jesse Redniss. Turner acquired BRaVe Ventures in 2016.
Cicero, in a prepared statement, commented, “We’re excited to be merging with Conviva to build out the next-generation measurement and intelligence solution for streaming TV providers that includes premium audience content across social and OTT [over-the-top video services].”
With the acquisition, Delmondo’s analytics service has been rebranded as Conviva Social Insights, sold separately from the Conviva suite of performance-monitoring products. Next spring, Conviva will potentially integrate the Delmondo capabilities into another product, according to Demas.
Conviva bought Delmondo with a mix of cash and stock, according to Demas. He declined to disclose specific financial terms for the deal, which closed Nov. 13.
Foster City, Calif.-based Conviva has about 200 clients globally, including HBO, Hulu, Sky, Dish Network’s Sling TV and Turner. All told, the company monitors some 50 billion video streams per year across 3 billion apps and 200 million users, Conviva says.
Privately held Conviva has raised about $110 million to date from investors including AT&T’s WarnerMedia Investments (formerly Time Warner Investments), Future Fund, New Enterprise Associates, and Foundation Capital. The company has around 250 full-time employees.
Read More About:
Jump to CommentsMore from Variety
Variety Announces Lineup for Virtual TV FYC Fest: The Nominees Event
Olympics Screenings in Movie Theaters Highlight Exhibitors’ Need for Alternative Content
The Future of FAST: A Special Report on Free Streaming
Most Popular
‘Inside Out 2’ Becomes First Animated Film to Hit $1 Billion at International Box Office
Box Office: ‘Deadpool & Wolverine’ Returns to No. 1 in Fifth Weekend as ‘The Crow’ Bombs and ‘Blink Twice…
Channing Tatum Says Gambit Accent Was Supposed to Be ‘Unintelligible’ at Times and He Was ‘Too Scared to Ask’ Marvel for the Costume to Bring…
Ryan Reynolds Was ‘Mortified’ to Cut Rob McElhenney’s ‘Deadpool & Wolverine’ Cameo but the ‘Sequence Wasn’t Working’: ‘I Had to Kill a Darling…
Oasis’ Liam and Noel Gallagher Drop Biggest Hint Yet That Group Is Reuniting
‘Ted Lasso’ Eyes Season 4 Greenlight With Main Cast Members Returning
China Box Office: 'Alien: Romulus' Becomes Hollywood's Second Biggest Film of 2024
Chris Hemsworth Plays Drums in Surprise Appearance at Ed Sheeran’s Romania Concert
Elvis Costello Turns 70: His 70 Best Songs, Ranked
Tim Burton Isn't Interested in Directing Another Superhero Movie: When I Made 'Batman,' 'The Word Franchise Didn't Exist'
Must Read
- Film
‘Megalopolis’ Trailer’s Fake Critic Quotes Were AI-Generated, Lionsgate Drops Marketing Consultant Responsible For Snafu
- Music
Sabrina Carpenter Teases and Torments on the Masterful — and Devilishly NSFW — 'Short n' Sweet': Album Review
- Film
Tim Burton on Why the 'Batman' Films Have Changed and How 'Beetlejuice Beetlejuice' Saved Him From Retirement
- Film
Jennifer Lopez and Ben Affleck Are the Elizabeth Taylor and Richard Burton of the 2020s
Sign Up for Variety Newsletters
By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Variety Confidential
ncG1vNJzZmiukae2psDYZ5qopV9nfXKEjp2goKGklrlwusSwqmibn6PDqsLAZpicqaWev6a%2FjJ2cpaWfo7GwedKomqKZnGLDqrDEqGSappGhxrW1wqxkampgaH10hJRsaGg%3D